JOB

Rebranding something as iconic as JOB is a daunting task. Their vintage ads are literally fine art — ask anyone from Antique Roadshow. It’s a tough act to follow.

The things we kept: An unwavering appreciation for craft and art. The things we changed: Everything else. We reshaped the face of JOB with an all-new look, tone and tagline… written by yours truly.
The “Made to Create” campaign won a Merit award at The One Show for interactive & online and was shortlisted in the rebranding category at the 2021 ADC Awards.