Now & Later
Now & Later has always been a staple candy of the culture, but they’ve been flying under the radar for the past 15 years. So we brought it back to life.
We revamped their Instagram with bold and bright imagery, we engaged with fans on Twitter for the first time with a fresh and flavorful voice, and we launched the Now & Later Tik Tok with collaborative content celebrating and embracing Black co-creators.
Here’s some social content I wrote.
