Kingsford Charcoal

Kingsford invented charcoal grilling in America, and that is not an exaggeration.
They’ve never missed a family reunion, tailgate, block party or 4th of July.
If there was a cookout in the last 100 years, Kingsford was there.

We looked to real cultural insights to build a campaign that authentically depicts how America grills.
Because when it comes to grilling, Kingsford is how you do it.

Created with my partner Reed Wilson.